To promote robust maintenance of cleanliness, the Government of India rolled its flagship scheme Swachh Bharat Abhiyan on October 2, 2014. The programme covers 4041 statutory towns of the country to clean their roads, streets and other public infrastructure. On the day of the launch, Prime Minister Narendra Modi himself wielded broom and cleaned a public road. The Swachh Bharat campaign has been dubbed as the country’s biggest cleanliness drive ever. The President of India, Mr. Pranab Mukherjee also requested every Indian citizen to participate in the campaign and spend a minimum of 100 hours in this drive annually.
"Prime Minister Shri Narendra Modi exhorted people to fullfill Mahatma Gandhi's vision of Clean India. The Swachh Bharat Abhiyan is a massive movement that seeks to create a Clean India. Cleanliness was very close to Mahatma Gandhi's heart. A clean India is the best tribute we can pay to Bapu."
Shree Narendra Modi
Prime Minister, Govt of India
"We will ensure that cleanliness is maintained across the state.We will also focus on making Uttar Pradesh open defecation free. We are confident that we be able to achieve that in the next few years."
Shree Yogi Aditya Nath
Chief Minister, Uttar Pradesh